Entrepreneurial Start Up

After spending the last 25 years working with organizations on change and transformation, these are some of the lessons I’ve learned.  The best time to develop the kind of complex, critical thinking necessary to survive in this uncertain time is early in the beginning of the start up.  In designing a new venture, private, public or non-profit, the success of the venture is fully dependent on the process of establishing a clear, shared purpose based on shared values, vision and personal aspirations.  That is the process of giving clear, well thought-out identity to the venture.

Once the organization is in motion with the structures and roles in place the challenge to establishing a purpose-driven, values based identity is next to impossible.

Barbara has written an article regarding Designing Businesses that Last for your reading.